Attracting a new generation of patients.

The Vision Smith, a trusted optometrist, recognized that their traditional, clinical image was no longer resonating with younger patients. They wanted to break free from the typical sterile aesthetic of eye care clinics and create a brand that was modern, inviting, and reflective of their commitment to both style and advanced medical care.

We collaborated with The Vision Smith to overhaul their information architecture, design, and development strategies. By introducing a fresh, contemporary website design with intuitive navigation, vibrant imagery, and engaging content, we transformed their digital presence. The new design emphasized fashionable eyewear and highlighted their cutting-edge medical services, aligning their brand with the expectations of a younger audience.

The reimagined image successfully attracted a younger generation of patients, leading to a noticeable increase in appointments from this demographic. Eyewear sales surged as the stylish frames caught the attention of fashion-conscious visitors, and there was a significant uptick in patients opting for advanced medical eye care services. The Vision Smith not only modernized their brand but also expanded their reach in the community.